Join other CEOs and business leaders in the Borderplex area who are building great businesses for a greater purpose.
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It can be lonely at the top, but it doesn’t have to be.
We know leaders limit their potential when they lead from isolation. But, when surrounded by trusted advisors with a common goal and a biblical worldview, they can maximize performance and energize cultures. With faith as the foundation, this powerful group of peers meet in an exclusive, confidential forums in the El Paso and Las Cruces areas to have their questions answered and their answers questioned.
Chairs
Business Forum Leaders in the Borderplex Area
TIFFANY ETTERLING
Tiffany Etterling leads C12 Business Forums across West Texas, Southern New Mexico, and Albuquerque as a Principal Chair for C12—the…
TIFFANY ETTERLING
Tiffany Etterling leads C12 Business Forums across West Texas, Southern New Mexico, and Albuquerque as a Principal Chair for C12—the world’s largest network of business forums for Christian CEOs and business owners, serving 4,000+ members globally. A proven business architect and growth strategist, Tiffany has built and scaled companies across marketing, real estate development, and ecommerce sectors. Her track record speaks volumes. At Rio Grande Trade, she engineered 10X revenue growth in 24 months while implementing scalable operational systems that sustained the expansion beyond her tenure. She founded and led a successful marketing agency, transformed underperforming operations into profit centers, and developed leadership pipelines that created lasting organizational value. Her expertise centers on three critical areas: operational excellence, leadership development, and strategic growth execution. Business leaders seek her guidance for her rare combination of strategic vision and tactical execution. Before chairing C12 groups, Tiffany invested a decade as a C12 member, experiencing firsthand the transformational impact of peer advisory on business performance. Now she channels that experience into developing other principled business leaders, focusing on integrated personal, professional, and spiritual excellence. A fourth-generation entrepreneur from El Paso, Tiffany continues her family’s century-long legacy of Southwest business leadership. She shapes regional business communities through board service, currently chairing Family Service of El Paso and serving as Secretary for Abara. Her commitment to developing trust-based leadership cultures has established her as a sought-after advisor for executives navigating complex growth challenges. Tiffany resides in El Paso with her husband Tommy and their sons Wesley (17) and Miles (14). Her guiding principle comes from Psalm 27:13-14, anchoring her belief that principled leadership and patient perseverance create lasting business and community impact.“C12 is everything I was looking for and more of what I didn’t know I needed. My peers challenge me in my blind spots, love me in hard times, and encourage me to glorify God in the way I lead my team. It’s a home for business leaders.”
